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Strategy

Freedman, Lawrence

Strategy

A History
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The range of Freedman's narrative is extraordinary, moving from the surprisingly advanced strategy practiced in primate groups, to the opposing strategies of Achilles and Odysseus in The Iliad, the strategic advice of Sun Tzu and Machiavelli, the great military innovations of Baron Henri de Jomini and Carl von Clausewitz, the grounding of... mehr
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Beschreibung
The range of Freedman's narrative is extraordinary, moving from the surprisingly advanced strategy practiced in primate groups, to the opposing strategies of Achilles and Odysseus in The Iliad, the strategic advice of Sun Tzu and Machiavelli, the great military innovations of Baron Henri de Jomini and Carl von Clausewitz, the grounding of revolutionary strategy in class struggles by Marx, the insights into corporate strategy found in Peter Drucker and Alfred Sloan, and the contributions of the leading social scientists working on strategy today. The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one's control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment – subject to chance events, the efforts of opponents, the missteps of friends – provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point.

2013. 768 S., 23,5 x 15,6 cm, geb. Oxford University Press, Oxford.
  • 1018806
    • Buch
    • Hardcover
    • 1018806
    • 15.11.2016
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    comment (2) Pressestimmen
    »This is an epic undertaking, of considerable intellectual ambition. It displays the familiar Freedmanian virtues: clarity, economy, proficiency, sagacity a compound of deep immersion, practised exposition, and a certain practical wisdom in it... In strategy, everything is connected. Freedman shows us how.« The Guardian »Arguably the best book...
    comment (2)
    Pressestimmen

    This is an epic undertaking, of considerable intellectual ambition. It displays the familiar Freedmanian virtues: clarity, economy, proficiency, sagacity a compound of deep immersion, practised exposition, and a certain practical wisdom in it... In strategy, everything is connected. Freedman shows us how.

    The Guardian

    Arguably the best book ever written on strategy (in its widest sense).

    Gerard DeGroot, Washington Post

    Freedman offers a wide-ranging, scholarly and entertaining history of the concept. He ranges from David and Goliath to Peter Drucker, by way of Marx and Machiavelli - and emphasises the importance of responding flexibly to events.

    Books of the Year, Financial Times

    This is a book of startling scope, erudition and, more than anything, wisdom.

    Janan Ganesh, Financial Times

    Magisterial ... wide-ranging erudition and densely packed argument.

    The Economist

    [A] fascinating, at moments playful book.

    Bruce Anderson, The Sunday Times

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